365 by Whole Foods MarketInstant Coffee, Dark Roast, 3.5 Ounce

The media could not be loaded. I’ve been on an instant coffee kick the last few weeks, trying various brands of instant coffee. This Whole Foods 365 brand compared with the other instant coffees I’ve tried (4 others, plus the Starbucks instant coffee), is very, very good. I prefer a dark roast, but for a medium roast it has a lot of depth and flavor to it. It also doesn’t have that instant-coffee taste or smell like other instant coffees, no bitter taste and then acidic. None of that. This one is easy to drink, smooth, and tastes and smells just like.a.regular.cup.of.coffee. You would never know it was instant coffee. I haven’t tried dissolving the grounds in cold water, but given how FAST the granules dissolve when adding hot water, I have to assume the granules dissolve as fast it’s cool/cold water. (The label states that it can be used for both). If you’re looking for a very good instant coffee, this is it. For the images posted, I used one teaspoon of the coffee.

Surprisingly good coffee taste without being acidic or bitter.

I knocked off my regular coffee habit years ago due to advancing age, not wanting the heart "rushes" and interference with sleep. When my keurig died I did not bother replacing (before that I used a senseo for the crema effect - I was a bit of a coffee snob). I went out and purchased an inexpensive "pour through" mug and after using up the cups by dumping them out into a filter I went and picked up a tub of usual supermarket coffee to get my occasional fix of coffee. The taste was so-so (supermarket coffee) and it was a pain to keep dragging out my vacuum sealer to keep it from getting stale. So I saw this instant and figured why not give it a shot.Wasn't expecting much but it is pretty good. I wish it came in packets for traveling and fresher keeping. I could vacuum seal this each time in a ball jar to keep fresh but I am using it frequently enough I don't think I need to. It is getting my toward a few cups a week I think. Worth a try if you are not a regular user or coffee snob. Will buy again.

Robust and Delicious! The last time I had instant coffee, it was bitter and uninviting. Í didn't think I would ever by instant again. I don't know why I purchased it, but I'm glad I did. It's different from any instant coffee I've ever tasted. I must have drank about three cups before stopping. Very fresh, the aroma is great. Just as good as regular brewed..and better than some of the brewed.

This is one of the better tasting instant coffee's. It's the only one I'm using now as it meets my flavor demand and my price point. Any of the instant coffee's I have tried will taste yucky to me after 5 minutes.But this one does last that long and, to me, it makes a decent cup of coffee.I just dont have the energy to be a barista so instant coffee has filled the 'coffee void' in my life.

I guess it's better than nothing but man this coffee isn't good. I usually get freeze dried Maxim coffee but it's taking awhile to get here. Maxim isn't perfect but it's pretty good. I don't have the will to make pourover coffee anymore and Maxim is good enough. I use quite a bit per ounce of liquid because I make a fake mocha with it and I want the coffee flavor to predominate over the chocolate sauce. This coffee has an acrid/bitter flavor to it. It's not for me. I think I can reduce the acrid flavor by using less coffee but that will also reduce the rest of the flavor which isn't what I want.This coffee costs more per ounce than Maxim as well. I like this jar though. I use a pop top glass jar for my instant coffee but it's not big enough to fit the whole bag of Maxim in it. I guess I can put the rest in this jar now lolAlso the directions on this are strange. For iced coffee it says to put one heaping teaspoon in a glass and fill the glass. Any glass?! An 8 ounce glass?? What lol

Good for travel

Very flavorful coffee!!! Best in instant coffees