e.l.f.Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair NeutralCompact by Design (Certified by Amazon)
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e.l.f.Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 13 Fair NeutralCompact by Design (Certified by Amazon)

4.1/5
Product ID: 668370560
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Details

  • Item form
    Liquid
  • Colour
    13 Fair
  • Skin type
    All
  • Finish type
    Satin
  • Recommended uses for product
  • Material Type Free
    Sulphate Free
12+ hrs long-lasting wear
🌱100% Vegan & Cruelty-Free
💧1% Hydrating Hibiscus Complex

Description

✨ Glow Like You Mean It — All Day, Every Day

  • SKIN FIRST FORMULA - Infused with hydrating hibiscus and fruit extracts, it nourishes your skin while keeping pores clear and comfortable.
  • ETHICAL BEAUTY ELEVATED - Join the movement with a 100% vegan, cruelty-free formula that aligns with your values and style.
  • EFFORTLESS ALL DAY RADIANCE - Stay flawlessly fresh from morning meetings to after-hours events with a satin finish that lasts over 12 hours.
  • CUSTOMIZABLE MEDIUM COVERAGE - Build your perfect look—whether it’s a natural glow or polished glam, this foundation adapts seamlessly.
  • UNIVERSAL SKIN COMPATIBILITY - Designed for dry, oily, and combination skin types, so you never have to compromise on your glow.

e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus complex. Designed for all skin types, it delivers a smooth satin finish that lasts over 12 hours. Fully vegan and cruelty-free, this liquid foundation combines ethical beauty with professional-grade performance.

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Specifications

Manufacturere.l.f. Beauty
Package dimensions11.8 x 4 x 1.6 centimetres
Package Weight0.04 Kilograms
Item weight41 g
Brande.l.f.
Colour13 Fair Neutral
FormatLiquid
Skin typeAll
Special featuresLong Lasting
SpecialityRadiant Finish
Item model number84938
Package Dimensions11.8 x 4 x 1.6 cm; 40.82 g
ASINB0D3JDDN4K

Reviews

4.1

All from verified purchases

C**N

Really nice foundation

Really nice coverage which is buildable. Gives a nice glow not too matt and not wet looking. Helps on my more mature skin

S**A

Nice shine

Good for price

V**S

Was dubious but pleasantly surprised

I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!

S**1

Very light coverage

Extremely light coverage but buildable if you use a lot more. Used a beauty blender that I think makes it too sheer. Feels like the bottle is too small and it will be gone in 5 uses.

M**N

Love elf

Great product, goes on so smoothAnd gives good coverage. Love elf products

I**R

Favorite foundation

Favorite foundation - love the way it makes my skin feel, and blends in well

A**E

Not for dry skin!

I had to switch to this when the satin foundation was discontinued and I hate it. It feels absolutely disgusting on my skin. I’d not even finished my eyeliner when my skin felt tight and chalky and a few hours later it’s sank into my pores and gone cakey. This is absolutely not good for dry skin even if you have a good skincare routine.I will say the shade is fantastic and it blends beautifully, for a medium coverage foundation it is very good and lovely to apply but it doesn’t last long before it feels awful.

P**Y

Lovely nature look

Nice coverage and blends well, just think I went for the wrong colour a little bit too orange.. Deffo buy again but just get the right shade this time 🤦

Common Questions

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Rajesh P.

Customer service was outstanding when I had questions about the product.

2 days ago

Ravi S.

I loved the variety of products available. Will definitely shop again.

2 months ago

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ali H.

Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

1 day ago

Zainab N.

Fantastic and great service. Shipping was faster than expected.

1 week ago

E L F Soft Glam Foundation Medium Coverage Long Lasting | Desertcart GB